Carlton and WH Smith in e-commerce deal

Carlton Communications is giving WH Smith pounds 15 million worth of advertising airtime as part of an e-commerce alliance between the two companies.

Carlton Communications is giving WH Smith pounds 15 million worth

of advertising airtime as part of an e-commerce alliance between the two

companies.



As part of the deal, Carlton has committed itself to promoting WH Smith

through all its media assets, including its three ITV regions, cinema

advertising business and Carlton.com.



In return, WH Smith will promote Carlton.com through its websites and in

its 700 stores nationwide.



WH Smith will also handle Carlton’s online e-commerce offer and

fulfilment.



Michael Green, the chairman of Carlton, said: ’Carlton and WH Smith is a

powerful partnership. Carlton brings online content, mass media

promotion and interactive potential while WH Smith has a nationwide

retail presence, a strong online e-tail business and distribution

expertise.’



WH Smith launched its online site last April and achieves an average of

three million hits a month.



Carlton, which is building Carlton.com into an entertainment portal,

gets around six million hits a month. Its sites include popcorn.co.uk,

which covers films, simplyfood.co.uk (food) and jamba.co.uk (games).



Visitors to the Carlton websites who want to buy books, records or

videos will be led automatically to the WH Smith site. The two companies

will split the gross profits from any sales introduced through a Carlton

site and from any repeat business.



Richard Handover, the chief executive of WH Smith, said: ’This alliance

will transform the scale of WH Smith in the online market. Carlton’s

advertising will give both our businesses access to millions of new

customers.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).