Carluccio's hands digital account to Delete

Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.

Carluccio's: Delete picks up digital account
Carluccio's: Delete picks up digital account

The win follows a pitch process, which included chemistry sessions with ten agencies and a final shoot-out involving two other shops, one of which was the Luton office of McCann Erickson.

The account was previously held by Indicia.

The brief includes digital strategy and a website redesign, alongside digital marketing campaigns. The aim is to create a new digital focus on interaction with Carluccio’s customers.

Alison Dilley, the head of marketing Carluccio's, said: "Our ambition is to develop and become best in class digital assets for our website which is why we selected Delete to deliver against this."

The new website is scheduled to be unveiled in February next year.

Damon Mangos, the group creative director at Delete, said, "We are delighted to be working with such an iconic Italian restaurant brand as Carluccio's.

"Our goal is to help them build a stronger digital brand and exploit the best of what digital communications offers today and beyond."

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