Carol Welch Costa

Carol Welch


Group brand marketing, digital and innovation director

Welch has more than 20 years’ experience in marketing and innovation, with a focus on food and drink. She cut her teeth at PepsiCo and joined Whitbread’s Costa in 2013. Innovation characterises her work: she launched a loyalty app in 2015, and focused on trialling formats and improving the customer experience.

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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