The Carphone Warehouse 'carphone chaos' by CHI & Partners

The Carphone Warehouse has launched its first spot for a new campaign to promote the mobile retailer as the place to go for impartial advice on a wide range of modern handsets.

The ad, by CHI & Partners, features a man arriving at the store who is greeted by an array of animated characters such as Twitter birds and an Ocado shopping trolley, representing the apps available on Smartphones.

He makes his way past the various characters to a sales assistant who helps
him choose the right phone for him.