Carphone Warehouse launches mobile music venture

The Carphone Warehouse is offering a new mobile music service created with technology company Catch Media, to allow customers to stream their music collection to their smartphone.

Carephone Warehouse: launches Music Anywhere mobile music service
Carephone Warehouse: launches Music Anywhere mobile music service

The service, 'Music Anywhere', which uses Catch Media's 'Play Anywhere' platform, has more than six million licensed tracks available from its partnerships with major record labels, including Universal Music, Warner Music, EMI and Sony Music Entertainment.

Music Anywhere records the user’s personal music library and then streams it to a computer or smartphone. It will be available as an app that will also sync the user’s home library, as well as their most listened-to tracks, with the smartphone.

Catch’s Play Anywhere technology also tracks playback on songs, providing live analytics data for record labels to measure the success of its artists and campaigns.  

It will be available to download by subscribing to The Carphone Warehouse’s My Hub portal or registering in stores from tomorrow (3 August). It is bundled with the newly released Samsung Europa smartphone, when bought from the retailer. Existing customers with other smartphones can subscribe to the service for £29.99 a year.

Best Buy, the US consumer electronics retailer, which bought a 50% stake in The Carphone Warehouse in 2008, will be launching its service to customers later this year as part of its wider rewards program, ‘My Best Buy’.  

This is the first time Catch Media has partnered with a company to deliver a music service. It is planning to launch a similar service for movies through its Play Anywhere platform.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More