Carphone Warehouse 'manifesto' by CHI & Partners

Carphone Warehouse is launching its latest heavyweight drive through CHI & Partners. The TV ad features a distinctive voiceover from Irish comedian Ed Byrne, the voice of Carphone Warehouse.

The branding campaign aims to convey what the Carphone Warehouse stands for and why it offers a better service than its competitors.

The message is simple: "Carphone Warehouse gives people choice and the phone they want, with a tariff tailored to their needs."