The Carphone Warehouse 'merry Christmas' by CHI & Partners

The Carphone Warehouse has launched the first in a series of four ads that make up its 2010 Christmas campaign.

Created by CHI & Partners, the ad features a CGI-animated mouse called Colin who explores a family's living room the night before Christmas.

The action is accompanied by a modern adaptation of the ‘Night Before Christmas’ read by Martin Freeman, star of The Office and Sherlock Holmes. Colin the mouse will also feature in press, online and point of sale in the run up to Christmas.