Carphone Warehouse offers cheapskates roses alternative for Valentine's Day

Mobile phone retailer Carphone Warehouse is putting an ad in national and regional newspapers that offers readers a crafty alternative to buying flowers for your Valentine.

Carphone Warehouse: offers fake roses to thrifty St Valentine's Day suitors
Carphone Warehouse: offers fake roses to thrifty St Valentine's Day suitors

The full-page ad, which will be published in The Independent and in regional papers on tomorrow, features images of roses and wrapping paper, and instructions on how to fold the newspaper to make it look as though you are holding a bunch of flowers.

The images are accompanied by Carphone Warehouse’s logo, as well as a line that reads, "Why spend more this Valentine’s Day?", and the retailer’s slogan, "We compare, you save".

CHI & Partners created the work, which was written and art directed by James Crosby and Will Cottam.

The idea fits with Carphone Warehouse’s "scrimpers" campaign, which celebrates bargain hunting. In September 2013, Carphone Warehouse released an ad that contained a song extolling the virtues of being stingy.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).