Carphone Warehouse puts Colin into Christmas

The Carphone Warehouse is introducing a new Christmas brand mascot, Colin the Mouse, into its festive campaign.

The ad, created by CHI & Partners, shows Colin hunting around for presents the night before Christmas and finding gifts from The Carphone Warehouse, including the latest Smartphones and the recently launched Samsung Galaxy Tab.

Colin is interrupted by a sleepy dad who wonders why the room is such a mess, leaving the mouse to offer him a slice of mince pie as a peace offering. The ad is accompanied by a modern adaptation of the 'Night Before Christmas' read by 'Sherlock Holmes' actor Martin Freeman.

Aiming to build on the success of The Carphone Warehouse's 'Walk out Working' campaign in September, the ad will run until 23 December. The campaign featuring Colin will also include press, online and point of sale.

Julian Diment, Carphone Warehouse marketing director, said: "This is a fun ad which brings to life the possibilities at The Carphone Warehouse this Christmas. It dramatises the great range of connected technology we offer customers and we are very proud to have Colin the Mouse as our Christmas ambassador."

The ad was made by production company Partizan Labs and directed by Eric Lerner and Patrik Bergh. It was produced by Henry Scholfield. Media planning and buying was handled by MCHI.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published