Carphone Warehouse recruits Keith Lemon to tell Japan about UK-only Pin Point deal

Comedian Keith Lemon meets his Japanese doppelganger on the streets of Tokyo, tells a battling kendo fighter "I like your dress, it's nice" and informs much of the Japan capital's population of Carphone Warehouse's 'Pin Point' deal-finding offer, even though it's not available to them.

Separated at birth: Keith Lemon and his Japanese lookalike in an ad for Carphone Warehouse
Separated at birth: Keith Lemon and his Japanese lookalike in an ad for Carphone Warehouse

Lemon stars in the first of two ads for the mobile phone retailer under the banner ‘Super Mega Personalised’.

While in Tokyo, he meets a harajuku girl (someone who dresses in a mishmash of garish, incongruous styles of clothing) and a dekatora truck driver (someone whose lorry is extravagantly festooned with decorations) and the aforementioned Keith Lemon lookalike.

The 60-second ad will air during the Champions League Final on Saturday night, while platforms including YouTube, Facebook, Twitter and Carphone Warehouse’s own The Lowdown will carry it.

Lemon said: "I hope Carphone Warehouse sending me on holiday to do an ad for them can change people's view of the establishment.

"It's not a warehouse filled with carphones, but a shop that has some revolutionary piece of tech called a Pin Point, which tells you what phone deal is best for you. I fink. Ad looks good anyway. By I look handsome!"

Client: Julian Diment, marketing and customer director, Carphone Warehouse

Agency: Brothers and Sisters

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published