The new press campaign, "Carr's. Perfect as we are", is the first advertising for the brand in more than five years and the first work by Publicis after winning the account in January. One ad simply lists negatives and positives about the brand. The negatives include: "No improvements. No new recipe. No new pack design. No bigger. No better." And the positives? "See negatives." Another ad states, "Good news. No news."