Carruthers to join FCB in US as creative head

Rooney Carruthers, the joint creative director of WCRS, has quit the agency to take up the post of executive creative director of Foote, Cone & Belding in San Francisco.

Rooney Carruthers, the joint creative director of WCRS, has quit

the agency to take up the post of executive creative director of Foote,

Cone & Belding in San Francisco.



Leon Jaume, Carruthers’ joint creative director, will become the

executive creative director of WCRS. Five teams of ’creative managers’

will now look after the work, while Jaume will run the department as a

whole.



’There’s nowhere else I want to go in London, but I can’t wait to get

started on some of the brands at FCB,’ Carruthers said. In particular,

he is keen to repeat the success he has had with Orange on FCB San

Francisco’s dollars 250 million AT&T business.



’I’m like a football striker going to play in Spain and everyone wonders

’will he make it?’,’ he added. His new role will demand a purely

creative contribution, while colleagues will look after the department’s

administration.



’Rooney’s brief is to get us back into the A-league of creativity and to

reshape a new identity for this office,’ Geoff Thompson, the worldwide

creative director of FCB and chairman and CEO of the San Francisco

office, said.



Thompson has overseen the post for more than a year while the agency

searched for a creative leader. Tony Cox, the executive creative

director of Abbott Mead Vickers BBDO, was set to take up the position

last year but turned it down at the last moment.



FCB, which lost its flagship Levi Strauss account nearly two years ago,

has a client list that also includes Amazon, MTV and Fox Sports.



’Everyone would like Rooney to stay, but we can’t begrudge him going,’

Jaume said. ’It would be foolish to try and replace him, but we will

reshape the department.’



WCRS’s creative managers will be Andy Brittain and Tim Robertson; Jo

Moore and Simon Robinson; Will Barnett and Mike Wells; and Nick Kidney

and Kevin Stark. Jaume hopes to recruit one more team by February.



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