The coffee brand Carte Noire is launching a TV ad to promote Instinct, its wholebean instant product. The ad was created by BETC Paris and shows the worlds of fire and ice colliding in an apocalyptic sporting battle. It alludes to the coffee roasting process, in which cold water is poured over hot beans. The music was written by Klaus Badelt, who composed the soundtrack to Pirates Of The Caribbean: The Curse Of The Black Pearl. The ad was written by David Soussan, art directed by Eve Schoettl and directed by Tarsem through Moonwalk.