Work Club has created a TV and online campaign for the Kraft Foods brand Carte Noire.
The TV work depicts four "perfect" men asking women: "How do you like your coffee?"
There is also an interactive online element to the campaign. When viewed on the 4oD website, users can choose which of the four men’s ads they’d like to watch instead of being forced to view a pre-chosen ad.
It is the first time Carte Noire has appeared on TV since 2002. Work Club’s most recent campaign for Carte Noire appeared in 2009 and repositioned the brand as "a more seductive coffee" via the "The Carte Noire Readers".
The campaign saw Joseph Fiennes, Dominic West and Greg Wise read passages from Penguin fiction.