Carter takes charge of JWT Manchester with new group role

Stephen Carter, the chief executive of J. Walter Thompson London, has been handed the top job at its struggling sister agency, JWT Manchester.

Stephen Carter, the chief executive of J. Walter Thompson London,

has been handed the top job at its struggling sister agency, JWT

Manchester.



The Manchester agency’s chief executive, Andrew Stothert, is quitting to

work as a management consultant and on an e-business project. But Carter

said that the timing of Stothert’s departure was coincidental.



Carter now assumes the title of chief executive of JWT’s UK

operations.



Michael Madel, president of JWT Europe, the Middle East and Africa,

said: ’We believe a central management structure with Stephen as CEO

will accelerate the new-business momentum our UK operations have

enjoyed.’



The move is expected to encourage more movement of staff between the two

agencies.



However, Carter does not plan to make it a replica of the London

shop.



He said: ’It needs to be an agency in its own market in its own

right.’



JWT Manchester, which employs 120 people, saw its billings fall by 31

per cent in 1999, according to MMS figures. Billings now stand at pounds

15.64 million. The figure for 1998 was pounds 22.80 million, and for the

previous year it was pounds 22.95 million.



However, JWT London’s performance tells a different story. Its billings

rose by 8 per cent to pounds 280.92 million in 1999. In 1997 its

billings were pounds 223.82 million.



The Manchester agency’s joint managing directors, Gary Moss and Paul

Watson, will stay on and handle the day-to-day running of the agency,

reporting directly to Carter.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).