Case study: How Knorr's 'Love at first taste' bonded the brand with millennials

Millennials' love of bonding over food while flirting online provided Knorr with an opportunity to be part of this interaction, and reposition its brand, driving emotional engagement and earned exposure. By Rebecca Morgan, managing partner, strategy, MullenLowe London

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).