Case study: How Monty won Christmas for John Lewis

John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness.

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).