Case study: The power of the podcast for Penguin Random House

The Penguin Podcast: hosts include Richard E Grant – pictured, left, talking to barrister, campaigner and author Shami Chakrabarti
The Penguin Podcast: hosts include Richard E Grant – pictured, left, talking to barrister, campaigner and author Shami Chakrabarti

What better way to develop interest in audiobooks than by building an audience through the internationally popular podcasting medium? By Hannah Telfer, managing director, Penguin Random House Audio, and group director, consumer and digital development, at the publisher

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