Casio aims for G-Shock to be the clubbers choice

- Casio, the Japanese electronics manufacturer, is positioning its G-Shock youth fashion watch range as the choice of Europe's clubbers with a new website being launched this weekend via a simultaneous event linking clubs in London, Paris and Milan by satellite.

- Casio, the Japanese electronics manufacturer, is positioning its G-Shock youth fashion watch range as the choice of Europe's clubbers with a new website being launched this weekend via a simultaneous event linking clubs in London, Paris and Milan by satellite.

The website's G-Club claims to be the first credible on-line guide to contemporary club culture, containing club reviews and gossip, the latest fashions and live webcasts which will bring the latest club sounds direct to a PC.

Travis Sennett Sully Ross, which as awarded the £2.5 million assignment to promote G-Shock in Britain, France and Italy in January, will be shooting commercials at this Saturday's launch when The Vibe in London's Brick Lane will link with La Salle Wagram in Paris, The Base in Milan and Twilo in New York.



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