Castle Publications has relaunched its computer and communications
title Integrated Dealer News (IDN). The magazine - which first launched
in mid-1997 before being discontinued during a ’rationalisation of its
resources’ - has been revamped and is now distributing 8,000 copies
every two months. Castle hopes to increase this to 10,000 by the end of
January, and the title will be monthly from April.
The content is evenly split between editorial and advertising, although
editor Jock Mills concedes that ’ads will probably comprise around 60 per
cent of pagination once the title settles down’.
IDN is attracting advertising largely from specialist communications
companies, dot.com businesses and executive leisure companies.
Advertising sales is headed by Roger Bowerbank, sales and marketing
Mills said that IDN hopes to have an in-house sales team of at least three
by the end of January.
In the mean time, Bowerbank is being supported by out-of-house salesman
Brian Mears - Ken Bates’ predecessor at Chelsea Football Club.