Cathedral City to run debut TV ad for 'extra mature' variant

Cathedral City is to undertake its first TV advertising campaign for its "extra mature" variant next year.

Cathedral City: to launch ad campaign for extra mature variant next year
Cathedral City: to launch ad campaign for extra mature variant next year

The TV ad, created by Grey London, will run next summer and will feature a series of vignettes, similar in style to the ad the company ran this year for its core Cathedral City brand.

It will also feature the 'Homeward Bound' soundtrack, originally recorded by Paul Simon, and covered by musician Ed Prosek, as used in the previous ad campaign. UM is handling the media planning and buying.

The ad will run with the strapline, "Cathedral City, the nation’s favourite cheese."

Dairy Crest, the maker of Cathedral City is hoping to build momentum behind its new variant, following its campaign behind the flagship Cathedral City brand this year.

This year’s Cathedral City ad featured children running home from school against the 'Homeward Bound' soundtrack, to get home to see their cheesy bake dinner being taken out of the oven.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published