Catherine Gale joins Saatchis' integrated management team

Saatchi & Saatchi is bolstering its integrated services with the

appointment of Catherine Gale as the integrated communications

director.



Gale is joining Saatchis from Masius, D'Arcy's corporate and financial

agency.



Gale was previously a founder and deputy managing director of Grey

Desire and the international development director of Grey Direct. She

was also the European marketing director at WCRS.



Gale is replacing Richard Nunn, who left Saatchis' integrated management

team earlier this year to join FCB in Asia. She will have responsibility

for 55 of Saatchis' 127 integrated staff.



Gale will work at building Saatchis' integrated service. Its aim is not

to create a separate integrated agency but to have the expertise in

direct marketing and interactive to work alongside its strength in

advertising.



Gale said: 'The task is to let the secret out. Everybody knows Saatchi &

Saatchi as an advertising agency but it also has a serious in-house

capacity on the integrated side.'



Other members of the agency's integrated team include Chris Arnold, the

creative director, Ron Mudge, the head of communications planning, and

Marco Keir, the head of Saatchi Vision, the agency's interactive

service.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).