Catherine Kehoe Lloyds Banking Group

Catherine Kehoe

Lloyds Banking Group

Managing director of retail brands and marketing

It’s been another jam-packed year for Lloyds Banking Group’s top marketer. Highlights include bringing back the black horse in ads and running two huge pitches: one creative, one media. The way Kehoe handled the pitches, demanding to cherry-pick her personnel across entire networks, consolidated her reputation as a fearless, trailblazing leader with exacting standards and a passion for pushing boundaries. "I set a high bar of what I want," she says. "And in the pitches I wanted a bespoke model tailored to our needs with the best possible team." Not surprisingly, this force to be reckoned with got exactly what she wanted.

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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