Cautious Sorrell needs to factor in 'Super Bowl, Super Social'

When WPP's Martin Sorrell questioned the ability to monetise social media at the RTS Conference he was revisiting a well-trodden path, but is it time for him to move on?

Cautious Sorrell needs to factor in 'Super Bowl, Super Social'
Cautious Sorrell needs to factor in 'Super Bowl, Super Social'

Sorrell told broadcasters last month: "We used to write letters to each other and now we correspond through Facebook and Twitter and other forms of communication. If you interrupt that with a message you may run into trouble."

As a prognosis it's already been rejected by Unilever's Keith Weed, is it time for WPP's leader to re-evaluate the ability of brands to monetise social media?

Read comment about Sorrell, social media and Facebook here. 

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