Cavers leaves Publicis Dialog for Chemistry

LONDON - Mike Cavers, the Publicis Dialog executive creative director, is leaving to join the independent direct marketing agency Chemistry in an equivalent role.

Cavers, 51, leaves Publicis Dialog after six years. He joined in 2000 as the creative director and was promoted last year to executive creative director to oversee the restructure of the agency's creative department.

He will oversee Chemistry's creative output across DM, sales promotion, online and responsive advertising. Its clients include Diageo and Unilever. His remit will extend across all Chemistry's group companies including Chemistry Digital and its events and publishing company Bearpark, as well as an undisclosed recently acquired integrated agency.

Cavers' DM career spans more than 20 years. He joined Publicis from TBWA\H in Amsterdam, after a spell at Tequila. He was also a founding partner of Bartle Bogle Hegarty's now defunct DM arm, Limbo, where he was the creative director for ten years.

Cavers said: "It is great to be joining a really dynamic company that is committed to delivering integrated communications for its clients."

Joe Garton, the Chemistry chief executive, added: "We are delighted to have attracted such a great creative talent to the business."

Earlier this month, Chemistry was appointed to Unilever's reduced UK digital and DM roster following a review.

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