CBeebies "Everyone's welcome" by Karmarama

CBeebies campaign advocates positive childhoods by celebrating tolerance, cultural richness, inclusiveness and kindness.

The TV spot features clips of real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently.

The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.

Credits

Cbeebies controller
Agency
Chief creative officer
Executive creative directors
Copywriter
Art director
Planner (creative agency)
Agency producer
Assistant producer
Business director
Account director
Account manager
Production company
Director
Producer
Production manager
Director of photography
1st Assistant director
Offline editor
VFX post house
VFX producer
MPC
Sound design
Music composition