CBS revealed as creator of 'time to consider' campaign

LONDON - CBS Outdoor is behind a campaign running across the London Underground to engage people in a debate on controversial topics such as fox hunting, battery chicken farming, war and homelessness.

CBS... campaign
CBS... campaign

CBS said that the "time to consider" campaign, which has been running since the end of last month, has generated more than 1,000 comments so far on websites such as Facebook, Bebo and Twitter.

The anonymous campaign aimed to highlight the Underground’s ability to engage consumers and to enable brands to remain front-of-mind long after the actual media interaction.  

The campaign ran across 35 stations on the London Underground network, and on cross-track projection, to help drive traffic to the website, and collate the public’s views and votes on the four emotive issues.

Mike Hemmings, London Underground brand manager, CBS Outdoor, said: "Using a standard Underground pack, we’ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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