CCRS to create Manchester office

Clear Channel Radio Sales (CCRS) is setting up a regional sales operation based in Manchester to sell radio to national clients and northern agencies.

Clear Channel Radio Sales (CCRS) is setting up a regional sales

operation based in Manchester to sell radio to national clients and

northern agencies.



Jay Conroy, managing director of CCRS, is on the hunt for a head of

sales to run the Manchester outfit.



Once a sales chief is in place, a team will be assembled to sell Jazz FM

on a national basis as well as all CCRS stations, such as the Scottish

Beat FM, the Lincolnshire-based Lynx Radio Group and the Essex Radio

Group.



Although there is already a Jazz FM sales force in place in Manchester,

the team only sells at a local level.



David Goffin, commercial director at CCRS, told Media Business that the

new operation would target agencies and clients in Manchester - the

largest media centre outside London - Liverpool, Sheffield and

Leeds.



’A lot of business is emerging from Manchester-based agencies and their

clients but it is being overlooked by London-based sales houses,’ said

Goffin. ’Radio sales must be seen to have an onsite presence in order to

win that business.’



National advertisers based in Manchester include the supermarket chain

Morrisons - which is represented through CIA Media Solutions - and

Little Chef and Subaru, which are both handled by Carat-owned Feather

Brooksbank.



Both agencies are located in Manchester. MediaVest, MindShare and

Universal McCann also have offices in the city.



CCR’s decision to create a Manchester office follows moves by other

media owners. Capital Radio, Emap On Air, Opus and Chyrsalis all now

have sales operations based in the city.



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