CCRS hires northern sales head

Clear Channel Radio Sales (CCRS) has found a head of sales for its new Manchester office, and her first task will be to recruit at least ten staff.

Clear Channel Radio Sales (CCRS) has found a head of sales for its

new Manchester office, and her first task will be to recruit at least

ten staff.

Sarah Pemberton is set to join CCRS Manchester as regional manager

within the next few weeks. The office will open its doors for business

on 31 July.

Pemberton will spearhead national sales and will cultivate national

agency contacts outside London. She will report directly to David

Goffin, CCRS commercial director.

As part of the company’s strategy to drive sales in the North, the

office will sell radio to national clients and northern agencies.

On arrival, Pemberton will be responsible for hiring a sales team. It

will sell Jazz FM on a national basis as well as all CCRS local

stations, which include Scottish, Beat FM, the Essex Radio Group and

Lincolnshire-based Lynx Radio Group.

CCRS has already installed a sales team for Jazz FM, but it only sells

on a local level in Manchester.

Pemberton joins CCRS from Trinity Mirror, where she was group agency

manager for the Midlands. Before that she worked for Thompson Regional

Newspapers and the Birmingham Post.

Jay Conroy, managing director at CCRS, said: ’Our Manchester office has

the potential to offer huge growth. It will bring in new clients and

will build business for our existing stations. Manchester is important

geographically and commercially and so this venture is a crucial part of

our expansion strategy.’

Pemberton said: ’CCRS has recognised the value and potential of regional

agency business and I am looking forward to working with the team to

launch the regional sales operation.’

National advertisers based in Manchester include the supermarket chain

Morrisons - which is represented by CIA Media Solutions - and Little

Chef and Subaru, which are handled by Carat-owned Feather Brooksbank.


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