Clear Channel Radio Sales (CCRS) has found a head of sales for its
new Manchester office, and her first task will be to recruit at least
Sarah Pemberton is set to join CCRS Manchester as regional manager
within the next few weeks. The office will open its doors for business
on 31 July.
Pemberton will spearhead national sales and will cultivate national
agency contacts outside London. She will report directly to David
Goffin, CCRS commercial director.
As part of the company’s strategy to drive sales in the North, the
office will sell radio to national clients and northern agencies.
On arrival, Pemberton will be responsible for hiring a sales team. It
will sell Jazz FM on a national basis as well as all CCRS local
stations, which include Scottish, Beat FM, the Essex Radio Group and
Lincolnshire-based Lynx Radio Group.
CCRS has already installed a sales team for Jazz FM, but it only sells
on a local level in Manchester.
Pemberton joins CCRS from Trinity Mirror, where she was group agency
manager for the Midlands. Before that she worked for Thompson Regional
Newspapers and the Birmingham Post.
Jay Conroy, managing director at CCRS, said: ’Our Manchester office has
the potential to offer huge growth. It will bring in new clients and
will build business for our existing stations. Manchester is important
geographically and commercially and so this venture is a crucial part of
our expansion strategy.’
Pemberton said: ’CCRS has recognised the value and potential of regional
agency business and I am looking forward to working with the team to
launch the regional sales operation.’
National advertisers based in Manchester include the supermarket chain
Morrisons - which is represented by CIA Media Solutions - and Little
Chef and Subaru, which are handled by Carat-owned Feather Brooksbank.