CDD lands Bacardi Breezer launch job

Bacardi-Martini, the drinks giant, has handed Campbell Doyle Dye its Bacardi Breezer account without a pitch.

The project, to be backed with a £2.5 million spend, will concentrate on outdoor and press campaigns, and is expected to break in June.

The campaign will launch a new line of drinks in the Bacardi Breezer range.

CDD's appointment comes after the agency took part in the recent pitch for Bacardi's £10 million Carta Blanca rum brand, which it lost after a final two-way shoot-out against Fallon (Campaign, 18 February).

Andrew Carter, the Bacardi-Martini marketing director, said: "This is an important launch for Bacardi Breezer. Our consumers have evolved and we need our communications to reflect that. We were very impressed by CDD through the Bacardi pitch and it felt like it had the requisite talents to really help us reinvigorate Bacardi Breezer."

Bacardi Breezer severed a ten-year relationship with McCann Erickson in November 2004 after the agency and client had trouble agreeing on a successor to the "Tom Cat" campaign. The brand's media planning and buying is through Universal McCann.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).