CDP is planning to set up several new divisions as it attempts to widen its offer to clients. The first will be a direct marketing arm, which will be called Angel Direct.
The Dentsu-owned agency is also setting up a PR division and design agency, and is planning a TV production unit as well as an online ad department, all to be launched over the next few months.
Angel Direct has eight staff and is working on projects for existing clients Canon, Honda, totaljobs.com and COI Communications.
It will be headed by the account directors Ed Phillips and Andrea Knowles.
A creative team, Tony Abdool and Bob Anderson, are transferring from CDP to work at the new agency. CDP has formed a new group board to oversee the restructure with the chief executive, Chris Macleod, as chairman.
It also includes CDP's managing director, Simon Myers, and Peter Crossing, who heads Crossing O'Sullivan, the marketing consultancy launched by the company last year.
Macleod said: 'We have a track record of delivering integrated solutions, and we aim to build on this expertise.
The new group structure recognises the growing importance of services other than advertising and will enable us to further improve our offering to existing clients as well as attracting new ones.'
The move comes as CDP seeks to position itself as a diversified agency.
Aside from Crossing O'Sullivan, it has a media joint venture with CIA called CDP Media, and an alliance with PricewaterhouseCoopers to work on dotcom business opportunities.