CDP has reacted swiftly to recent personnel losses by elevating
Chris Macleod and Simon Myers.
Macleod, currently managing director of the Dentsu-owned agency, becomes
chief executive, and is succeeded as managing director by his deputy,
Myers, who has been at CDP for more than four years, will take
responsibility for the agency’s day-to-day operations and head its
flagship Honda account.
Macleod will oversee UK activities and help develop the agency’s
The redeployment follows the departure of Johnny Hornby, who headed the
Honda business at CDP, to TBWA GGT Simons Palmer. Earlier this year,
CDP’s then vice-chairman, Marc Lepere, left for McCann-Erickson.
However, Macleod denied the changes had been brought about by recent
staff losses, stressing that the moves were designed to inject momentum
into the agency both in the UK and overseas: ’Our ambitions here and
abroad mean we need to broaden our management team,’ he said.
According to MMS figures released this week, CDP’s billings for the year
to June 1998 dropped 7 per cent to pounds 53.5 million.
Myers, who spent time at GGT and Simons Palmer Denton Clemmow & Johnson
before joining CDP, said: ’CDP has a great brand and a talented and
committed pool of people. The work has been steadily improving.’