CDP hands Macleod and Myers new roles

CDP has reacted swiftly to recent personnel losses by elevating Chris Macleod and Simon Myers.

CDP has reacted swiftly to recent personnel losses by elevating

Chris Macleod and Simon Myers.

Macleod, currently managing director of the Dentsu-owned agency, becomes

chief executive, and is succeeded as managing director by his deputy,


Myers, who has been at CDP for more than four years, will take

responsibility for the agency’s day-to-day operations and head its

flagship Honda account.

Macleod will oversee UK activities and help develop the agency’s

international capabilities.

The redeployment follows the departure of Johnny Hornby, who headed the

Honda business at CDP, to TBWA GGT Simons Palmer. Earlier this year,

CDP’s then vice-chairman, Marc Lepere, left for McCann-Erickson.

However, Macleod denied the changes had been brought about by recent

staff losses, stressing that the moves were designed to inject momentum

into the agency both in the UK and overseas: ’Our ambitions here and

abroad mean we need to broaden our management team,’ he said.

According to MMS figures released this week, CDP’s billings for the year

to June 1998 dropped 7 per cent to pounds 53.5 million.

Myers, who spent time at GGT and Simons Palmer Denton Clemmow & Johnson

before joining CDP, said: ’CDP has a great brand and a talented and

committed pool of people. The work has been steadily improving.’


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).