CDP hires Halifax veteran creative Simpson for Honda

Collett Dickenson Pearce has hired the high-profile former Bates Dorland creative, Loz Simpson, as a senior copywriter with responsibility for running the creative work on its flagship Honda account.

Collett Dickenson Pearce has hired the high-profile former Bates

Dorland creative, Loz Simpson, as a senior copywriter with

responsibility for running the creative work on its flagship Honda

account.



Simpson, who rose to fame for creating Halifax Building Society’s ’human

house’ campaign, has been working on a freelance basis for the agency

for some weeks.



CDP’s executive creative director, Adrian Kemsley, explained that

Simpson’s experience, particularly on Heinz and Land Rover, made him a

good choice for CDP.



Kemsley said: ’Loz is quite independent. He has worked with a variety of

people so he is quite adaptable, which is good for what we are trying to

do here.’



Simpson added that he decided to join CDP because it was fun. ’I came in

during December and had such a rollicking good time that when Adrian

asked me, I said ’yes’,’ he told Campaign.



Simpson did most of his better-known work at Bates Dorland, where he

partnered Gerard Stamp, who is now the executive creative director of

Leo Burnett. The pair were partners for several years and together they

picked up gold lion awards at Cannes for their ’illustration’ campaign

for Heinz.



Shortly after leaving Dorlands in March 1995, Simpson joined DMB&B but

he was among ten redundancies made six months later, following major

account losses.



Before joining Dorlands, Simpson spent time working in Australia. Before

that he worked at Foote Cone Bending, again with Stamp, and prior to

that he spent a spell at KMP.



His appointment is one of several hirings Kemsley has made since

arriving at CDP in the summer, including signing Rob Kitchen, previously

of Lintas, as head of art direction. Kelmsley has a policy of hiring

individuals rather than teams of creatives. This is part of a system

designed to encourage creatives to work with a variety of people, or

alone, instead of with one steady creative partner.



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