CDP is launching its first work for Matalan, the clothing and
homeware retailer, with a pounds 6 million national TV campaign.
The four 20-second spots, which break this week, depict people in
everyday situations who feel good because they are wearing Matalan
clothes. All the spots are set to Jackie Wilson’s Sweetest Feeling.
In ’skip’, a man strolls along in the pouring rain past a woman who
looks at him quizzically from underneath her umbrella. The frames run
through the clothes he is wearing and their prices.
’Game’ opens on a boy who is more interested in his reflection than his
’Shopper’ shows a woman whose bulging shopping bags burst all over the
street. But in her comfortable Matalan clothes she’s unperturbed.
’Dinner party’ shows a man cooking in his kitchen. The ads end with the
strapline: ’The store where you always get more.’
All four ads were written by Neame Ingram, art directed by Paul
Westmoreland and directed by Mike Taylor at Bliss Films. Media is
handled by Carat (Manchester).