CDP has poached Crispin Reed, the joint head of account management
at Leo Burnett, to take charge of its flagship Honda business.
Reed, currently on gardening leave, joins CDP on 1 June. He was the
Burnett board account director in charge of Mercedes when it won the
Cannes Grand Prix with the ’skidmarks’ press work in 1997.
At CDP, he will succeed Martin Staniforth, who has been running the
Honda business for the past year.
Staniforth will remain on the board at CDP and continue to head the BNFL
account. Johnny Hornby had run the account until the summer of 1998.
Reed’s time at Burnett also included a three-year stint at the agency’s
Singapore office. He has worked across much of the agency’s client base
including McDonald’s, Procter & Gamble and the recently acquired Heinz
’We wanted Reed because he has a wealth of big brand experience and
proven creative ability on a car account that has won awards,’ Simon
Myers, the CDP managing director, said. ’We need someone with his weight
and experience running Honda.’
Reed’s is the third senior hiring at CDP since Myers became the managing
director of the agency in August 1998. His arrival follows the
appointment of Jon McKie as planning director and Kevin May as a
’director in charge’.
Reed commented: ’After 13 years at Leo Burnett, I need new challenges.’