CDP wins Matalan account

– The fashion retailer, Matalan has appointed CDP to handle its brand advertising account following a competitive pitch.

– The fashion retailer, Matalan has appointed CDP to handle its brand advertising account following a competitive pitch.

CDP pitched against incumbents Willox Ambler Rodford Law, J. Walter Thompson and McCann Erickson Manchester.

CDP will develop a campaign to raise of awareness of Matalan's low prices and extensive product range, which includes homewares and leading fashion brands such as Wonderbra and Calvin Klein.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).