Centaur Media buys Oystercatchers

Centaur Media, which owns titles including Creative Review and Marketing Week, has acquired Oystercatchers for £3.35m.

Suki Thompson and Peter Cowie: founding partners of Oystercatchers
Suki Thompson and Peter Cowie: founding partners of Oystercatchers

Oystercatchers will move into Centaur’s London office in Soho in October and will report to Andria Vidler, the chief executive at Centaur Media. The intermediary will continue to be an independent operation.

The team and structure will remain the same with Suki Thompson as chief executive and co-founding partner, and Peter Cowie as co-founding partner. Thompson will also join Centaur Media’s executive committee on 1 October.

Centaur will pay £2.2m for the business on 1 October and potentially another £1.15m in March depending on performance. Overall, 75% will be paid in cash and the remainder in shares.

Oystercatchers reported turnover of £3.4m for the year to 31 March 2016, with profit before tax of £600,000. This turnover has risen from £1.1m for the year to 31 March 2012.

The deal means that both parties will be able to "expand the suite of offerings and global footprint" of both parties.

Centaur Media has offices in the US and Asia which Thompson said Oystercatchers will make use of as it expands globally.

Thompson said: "Over the last eight years, Oystercatchers has constantly evolved to lead the marketing industry from pitch intermediary to a broader marketing speciality consultancy.

"Our purchase by Centaur is the next stage in this journey to help us truly accelerate marketing performance across many more brands worldwide."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published