Center Parcs campaign will combine animation with live action to bring the forest to life

Center Parcs is launching a 50-second ad that celebrates its forest locations as an "immersive playground".

Created by Brothers and Sisters, the ad will launch on Facebook on 21 December before showing on TV two days later. It will be supported by outdoor, digital and social.

The five-second teaser, above, shows a whale appearing to swim through the woods. 

Colin Whaley, sales and marketing director at Center Parcs, said the campaign continued the emotional style introduced in last year’s campaign, "Bears".

He said: "In 2015 we embarked on a significant change to our marketing communications strategy, moving away from simply showing families experiencing all sorts of activities on a short break at Center Parcs, to tell a more emotive story about families enjoying being together, away from the distractions of everyday life.

"This year, we have built further on the value of ‘undivided attention’ bringing families back together, using the concept of imaginative play with the forest as a playground. Again, we have mixed animation with film footage to tell the family togetherness story in a more expansive way."

The ad was created by Robbie Ferrara and Andy Drugan for Brothers and Sisters and directed by Eric Lynne through Partizan. The media agency is Blue 449.

Bears