Center Parcs kicks off creative review

LONDON - Center Parcs is looking for an agency to handle its £2 million advertising account.

Center Parcs: creative review
Center Parcs: creative review

The UK-based holiday resort has sent an RFI to agencies with the intention of putting together a longlist in the coming weeks. Center Parcs will then hold pitches before the end of May with a result expected soon after.

The account will also include digital advertising duties.

There is no incumbent on the above-the-line business; Golly Slater Digital handles the digital account.

The winning agency will be briefed with creating a through-the-line campaign designed to promote Center Parcs as the UK's family holiday destination of choice.

Creative is expected to follow the company's tried-and-tested strategy of showing families enjoying the activities on offer at the resort.

The contract will run for three years but Center Parcs has previously adopted the approach of creating one campaign and then pitching out the business when the contract expires.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published