Center Parcs opens media agency talks

Center Parcs, the holiday brand, is reviewing its £5 million media planning and buying UK business.

Center Parcs: in talks with media agencies
Center Parcs: in talks with media agencies

The incumbent on the above-the-line account is MediaCom, which won the business in 2003, while Golley Slater handles digital planning and buying.

Center Parcs has made initial approaches to agencies and is thought to have drawn up a longlist ahead of a pitch.

Helen Horner, its marketing manager, is handling the review. One option being considered is the consolidation of digital media activity with offline planning and buying.

Golley Slater has worked on the brand’s digital media since 2008 and also handles its digital creative, but this is not included in the review.

The above-the-line creative account, handled by Beattie McGuiness Bungay, is also unaffected by the review.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).