Center Parcs talks to shops for brand task

Center Parcs, the holiday brand, is looking for an agency to handle a brand strategy brief.

Center Parcs: worked with BMB and McCann Erickson Manchester
Center Parcs: worked with BMB and McCann Erickson Manchester

The company, which spends £5 million on advertising, is conducting its search via the intermediary Oystercatchers.

Center Parcs is in talks with eight agencies, thought to include several ad shops.

The holiday company has previously worked with Beattie McGuinness Bungay, after the agency won a pitch to handle the business in 2010.

BMB went on to create TV work showing families taking part in outdoor activities.

One television spot, which featured on-screen copy that read "4 night breaks from £249 for 4 people", was banned by the Advertising Standards Authority after a viewer argued that it was not clear that the break had to be taken in January.

McCann Erickson Manchester held the Center Parcs account before BMB, creating a 2007 campaign called "feeling free".

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published