Centro starts hunt for three agencies

LONDON - Centro, the West Midlands transport authority, is looking for three agencies to handle the creative, media buying and tactical marketing accounts for its Network West Midlands transport network.

Network West Midlands…the transport network is looking for three agencies
Network West Midlands…the transport network is looking for three agencies

The company, which is responsible for all public transport in the West Midlands, has issued a tender to find agencies to encourage people to use its services.

The review is statutory and the tender is split into three parts. The first is for a creative agency to handle its £5 million branding and awareness activity, currently held by McCann Erickson Birmingham.

The second search is for a media agency to handle its £3 million buying account across commercial and recruitment advertising, held by Penna TCS, and the third is for tactical marketing, currently split between two local West Midlands agencies, Inspiration and Switch. This activity has a budget of £500,000. Each contract is for three years.

The search for advertising and media agencies follows the launch of its website, www.networkwestmidlands.co.uk.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).