Centurion scoops ad sales contracts for two magazines

Centurion Publishing has landed two new publishing and media sales contracts for The Teacher and Rambler magazines.

Centurion Publishing has landed two new publishing and media sales

contracts for The Teacher and Rambler magazines.



The customer publishing company has ambitious plans for The Teacher.



It is currently a 253,000 circulation title produced for the National

Union of Teachers and is published eight times a year.



But publishing director Nick Simpson is confident there is potential to

increase the title’s frequency and chase the lucrative recruitment

advertising market, currently dominated by The Times Education

Supplement.



’At ratecard, the recruitment market is worth around pounds 33 million

and so it would make sense to look at it, but you need to be close to

fortnightly to go after classified.’



James Barber, formerly sales executive at The Daily Telegraph, takes on

the ad manager’s role for The Teacher, while Jacqui Brown and Tim

Hufford will work on display and classified sales.



Rambler, previously produced and sold by Raven Marketing, has an ABC of

98,000 and is produced quarterly. It will be sold by sales executives

Steve Hammond and Michael Page at Centurion. They will be looking to

pull in advertisers of outdoor wear and camping kit among others. ’It is

a perfect AB middle-England audience,’ said Simpson. ’We’ll be looking

to get more than just the outdoor wear advertisers, but we’re not yet

ready to let competitors know what we’re up to.’



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