Chad Wollen appointed as ITV marketing strategy director

LONDON - ITV has announced the appointment of Chad Wollen to the new position of marketing strategy director.

Chad Wollen...new ITV role
Chad Wollen...new ITV role
Wollen will report to David Pemsel, the station's group marketing director, and will lead marketing and brand planning strategy.

He joins ITV from AOL Europe where he was director of insight, foresight & media innovation.

Wollen said: "It's fantastic to be joining ITV at such an exciting and significant time in the development of its marketing and branding strategy."

Previously Wollen worked as head of marketing & strategy at Yahoo! Mobile Europe and as associate director at The Henley Centre.

Wollen will report to David Pemsel, ITV's group marketing director.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).