Chambord launches surreal TV campagin

Chambord, the raspberry liqueur, is releasing its first TV campaign since appointing Wieden & Kennedy to its creative account.

The spot, which debuts on Channel 5 today during an episode of 'Big Brother', features a woman, a flamingo and Chambord’s new "Because no reason" strapline.

Chambord, which is owned by Brown Forman, is trying to position itself as an ally of women who want to do things differently, with the surreal ad. The TV ad will be backed by a social media campaign.

The spot was written by Sophie Bodoh, art directed by Ben Everitt and directed by Nick Gordon through Somesuch & Co. It is Wieden & Kennedy’s first ad for the brand since winning Chambord’s global business in April 2014.

Duke & Earl previously handled Chambord’s advertising in the UK.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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