Chambord launches surreal TV campagin

Chambord, the raspberry liqueur, is releasing its first TV campaign since appointing Wieden & Kennedy to its creative account.

The spot, which debuts on Channel 5 today during an episode of 'Big Brother', features a woman, a flamingo and Chambord’s new "Because no reason" strapline.

Chambord, which is owned by Brown Forman, is trying to position itself as an ally of women who want to do things differently, with the surreal ad. The TV ad will be backed by a social media campaign.

The spot was written by Sophie Bodoh, art directed by Ben Everitt and directed by Nick Gordon through Somesuch & Co. It is Wieden & Kennedy’s first ad for the brand since winning Chambord’s global business in April 2014.

Duke & Earl previously handled Chambord’s advertising in the UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published