Chanel hands account to RKCR/Y&R

Chanel has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency after a competitive pitch among WPP shops.

Chanel's previous ads have included the actress Nicole Kidman
Chanel's previous ads have included the actress Nicole Kidman

The French fashion house has previously created its global advertising in-house. It has famously invested heavily on international campaigns including a $42 million short film for the fragrance No 5 starring Nicole Kidman in 2004.

RKCR/Y&R won the business after pitching against its sister agencies J Walter Thompson London and Ogilvy & Mather London. 

Chanel has worked with WPP since 2013, when it awarded the company its global media account. 

The first work by RKCR/Y&R for Chanel is expected to launch in September and will promote No 5 globally.

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