Chanel No 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen

Chanel No 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen.

The cinematic ad, "the one that I want", was created in-house and somewhat emulates Luhrmann’s film The Great Gatsby.

The ad features Bündchen surfing, before heading inside her Hampton home to find her husband has left her a note, which contains the words "the one that I want". She later reads the note while modelling, before rushing out of the studio to find her husband in a club.

The ad is set to a slow version of the song You’re The One That I Want from the film Greece, performed by Lo-Fang.

The ad is reminiscent of Chanel No 5’s "the movie" in 2005, which featured Nicole Kidman as her character Satine in Luhrmann’s film Moulin Rogue. The estimated £18 million ad, also created in-house, was one of the most expensive ads ever made at the time.

Watch Baz Luhrmann's behind the film interview below 



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