Change4Life 'Channel 4 Simpsons sponsorship' by M&C Saatchi

Change4Life, the department of health healthy eating initiative has signed up as the sponsor of The Simpsons on Channel 4 and is promoting the tie-up with a series of idents.

The spots feature the Change4Life animated plasticine characters sitting on a sofa, much like that in the opening sequence of The Simpsons.

But instead of settling in to watch TV the family are forced off the sofa and into an exercise activity, or healthy eating regime, via a varienty of means.

VIDEO 1: Mission impossible

VIDEO 2: Bouncy sofa

VIDEO 3: Dining table

VIDEO 4: Hoover

VIDEO 5: Jig

VIDEO 6: Swimming

VIDEO 7: Bike

VIDEO 8: Juggle