ExposureUnited Kingdom and Europe
DDB London has created this ad for charity Changing Faces to raise the profile of the issue of facial disfigurement.
The camera travels with a girl with a facial disfigurement showing how a variety of people react to her on her journey to work.
At the end of the ad her face is revealed and she says: "You might not notice what you are doing, but I do".
The ad was shot on 35mm film to give a cinematic, warm quality to the observational style.