Changing Faces 'Leo' by DDB

The facial disfigurement charity Changing Faces has unveiled an advertising campaign, created by DDB.

The campaign launched in Odeon cinemas nationwide on 13 April.

Starring the Downton Abbey actress and patron Michelle Dockery and Leo Gormley, a man with burn scars, the work aims to highlight how strongly and unconsciously audiences link scars and unusual faces with evil intent.